Leverage LinkedIn’s Search Features to Find Sales Prospects Ready to take your LinkedIn strategy to the next level? Plan and schedule your Linkedin posts in advance with Later: 5 Ways to Use LinkedIn for B2B MarketingĮncourage Your Colleagues to Share Their Expertise If they’re already using LinkedIn to help them better their business, it makes sense for you to meet them where they are by becoming active on the platform too.

In other words, it’s a goldmine of potential customers for B2B companies.Īccording to LinkedIn, 71% of professionals use its platform to inform business decisions. With over 750 million members, LinkedIn is a massive global community of professionals, many of whom are company decision-makers. That’s why LinkedIn B2B marketing is so popular - because it works! Why You Should Use LinkedIn for B2B Marketing They only need to attract the attention of relevant business decision-makers in their industries.Īnd as it turns out, LinkedIn is a great place for businesses to promote products to professional audiences. As a result, they don’t need to market to everyone.

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